In 2011, the Pan-Massachusetts Challenge will team up with WCVB-TV Channel 5, Boston’s top rated news station as its media partner. Coverage will begin early in the summer on “NewsCenter 5” as well as on the station’s website, TheBostonChannel.com. In addition, a special edition of “Chronicle” will air on Friday, August 5, the eve of this year’s Pan-Mass Challenge.

“Our partnership with WCVB will create the opportunity to bring our cause to more people, grow our ridership and our donor base and ultimately raise more money for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund,” said PMC Founder and Executive Director Billy Starr.

The Pan-Mass Challenge, which is set for August 6 & 7, 2011, is the most successful athletic fundraising event in the nation. It raises two to three times more money for charity than any other and it contributes 100 percent of every rider-dollar raised directly to the cause. Since 1980, the PMC has raised and contributed $303 million to Dana-Farber.

“We will be proud to bring the stories of those who ride and raise money for cancer research to the public and increase exposure for the event,” said WCVB President and General Manager Bill Fine. As part of its sponsorship, the station will air an hour-long PMC kickoff show on Aug. 5.

The new sponsorship replaces a longtime relationship between the PMC and NECN. “NECN was a tremendous help in increasing public awareness about the PMC and we are grateful for their 12 years of support,” Starr said.

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